The UM Grammys 2024 event was a star-studded celebration of music and culture, held in conjunction with UnitedMasters. It provided a platform for emerging and established artists to showcase their talent during the Grammy Awards week.

At the UM Grammys, Plus Up Technology managed and designed immersive environments that highlighted the artists' performances and brand activations. The use of interactive LED displays allowed guests to engage with custom content, making the event not just a party but an experiential journey through sound and visuals.