The YouTube Shorts Drive-Thru at VidCon 2022 was an innovative and playful activation that blended a food experience with digital content creation.

Designed by YouTube’s Shorts Marketing team, the event featured a drive-thru setup where attendees could order snacks themed around popular creators and interact with a giant gumball machine.

The event utilized interactive stations where attendees drove golf carts through various themed stops. At each station, participants could create and share YouTube Shorts, capturing their experiences in real time. The drive-thru also featured a giant gumball machine by MrBeast’s Feastables, which dispensed prizes and generated significant buzz. This creative setup not only engaged attendees but also promoted YouTube Shorts as a fun and accessible platform for content creation. The seamless integration of digital and physical elements made the event a standout at VidCon.